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In 2026, Thailand’s marketplaces are flooded with listings that all claim “good condition” – what actually makes buyers click, trust, and pay is not the text, it is the photos. Blurry night shots, dark indoor pictures, screenshots, and cropped images scream “risk” and “hassle”; clear, bright, honest photos quietly say “this seller is serious, this item is worth my time”. If your photos are weak, no title or description can fully rescue your ad.
This complete guide shows you how to take and choose photos that sell on Thai platforms in 2026, using just your phone if needed: how to set up light and background, which angles to shoot for different categories, how many images you really need, and how to show flaws in a way that actually builds trust. You will also see Thailand‑specific tips for vehicles, condos, electronics, and services, plus a practical checklist you can keep next to you every time you post on Pickeenoo.
Buyers in Thailand scroll fast, mostly on their phones. They do not read every word; they scan images and only stop when something looks clear, honest and relevant. Your first photo is your “hook” – it decides if they tap or keep scrolling to the next seller with a similar item.
Good images do more than show what you sell; they also show how you sell. Clean composition, natural light, and visible details tell buyers you are organised and trustworthy. Messy backgrounds, low resolution and weird angles suggest chaos or hidden issues, even if the product itself is fine.
You do not need a studio to take strong marketplace photos, but you do need to respect three basics: light, background and framing. Getting these right will instantly move your listings above the average crowd, even if you are only using a mid‑range smartphone.
Light should be soft and even, not harsh or dim. Backgrounds should be simple and clean, not a messy room or busy street. Framing should show the whole item with a little breathing space, not cut‑off edges or strange distortions.
🌶️ Spicy Tip: Clean the lens of your phone before every shoot – one quick wipe often makes more difference than any filter.
Different items need different angles to answer buyers’ questions. A motorbike buyer wants to see tires, odometer and side panels; a condo hunter wants room layout and building facilities; a phone buyer cares about screen and edges. Think like a buyer: “What would I want to see before I feel safe to send a deposit or book a viewing?” – then shoot that.
In general, more angles mean more confidence, as long as each photo adds information instead of repeating the same view. Aim for 5–10 images per listing for most categories; more for property and vehicles, fewer for simple items.
| Category | Essential Angles | Nice-to-Have Extras |
|---|---|---|
| Motorbikes & cars | Front, back, both sides, dashboard/odometer, tires, engine area. | Service book, keys, close‑ups of any scratches. |
| Condos & houses | Living room, bedroom(s), kitchen, bathroom, balcony view, building exterior. | Pool/gym, lobby, parking, floor plan if available. |
| Phones & electronics | Front screen on/off, back, all four edges, ports and buttons. | Accessories, box, close‑up of battery health or spec screen. |
| Furniture | Full front view, side view, close‑up of material, overall size context. | Close‑ups of wear, stains, or repairs. |
| Services (e.g. cleaning, tutoring) | Clear photo of you or your team, tools or workspace. | Before/after examples, logo or simple brand image. |
🌶️ Spicy Tip: Avoid extreme wide‑angle distortion for rooms and vehicles – it looks fake and makes buyers suspect you are hiding the real size.
Many sellers in Thailand try to hide scratches, dents or small defects; serious buyers know this and automatically distrust photos that look too “perfect”. The trick is to show flaws clearly while also showing that they do not affect function or safety. This flips imperfections into proof of honesty.
For vehicles and high‑value electronics, photos of service records, receipts, and ownership documents (with sensitive details blurred) can massively increase trust. For property, photos of real current condition, not old “developer” images, make your listing stand out as realistic rather than bait.
🌶️ Spicy Tip: One honest photo of a scratch with a short explanation often does more to close a sale than ten “perfect” photos with no context.
Shooting photos in Thailand comes with its own quirks: strong sunlight, small condos, busy sois, and the fact that many sellers only have a phone and limited indoor space. You can still produce high‑impact images if you time your shoot and organise the space a bit beforehand.
For indoor items, early morning or late afternoon light works best. For vehicles, find a shaded, open area like a parking lot or quiet soi instead of a packed street. For condos, turn on all lights, open curtains fully, and remove clutter just outside the frame to keep the focus on the product, not your laundry.
🌶️ Spicy Tip: If your room is tiny, shoot multiple overlapping photos and let buyers mentally “stitch” the space together instead of trying one impossible “everything in one frame” shot.
Here is a simple comparison to help you spot what to fix in your own listings right away.
| Category | Weak Photo Set | Improved Photo Set |
|---|---|---|
| Motorbike | One dark night photo in parking; bike partly cut; plate unreadable; no close‑ups. | Daytime shaded photos front/back/sides; dashboard close‑up showing km; tire and exhaust close‑ups; photo of keys and book on table. |
| Condo | Three photos from doorway only; curtains closed; lights off; blurry bathroom shot. | 8–10 photos: bright living room with curtains open, bedroom, kitchen, bathroom, balcony view, building pool/gym, exterior, and entrance. |
| Phone | Screenshot of spec; one mirror selfie with phone; no back or edges visible. | Front screen (on and off), back, all four sides, charging port, close‑up of battery health screen, box and accessories neatly arranged. |
| Furniture | Sofa in dark room with clothes on it; angle from above; no size reference. | Sofa alone, cleaned, shot straight on in good light, side view, close‑up of fabric, one photo with person or object to show scale. |
🌶️ Spicy Tip: Before posting, look at your photo set as a buyer would: “Would I feel confident sending a deposit based only on these images?” – if not, reshoot one or two key angles.
Did you know? When you keep getting messages like “More photos please”, “Any scratches?” or “Can you show the inside?” it usually means your photo set is doing a poor job of answering basic questions – not that buyers are just “time‑wasters”.
Every missing angle forces serious buyers to treat you like a free inspection service: they ask for extra shots, think about it, and sometimes disappear because the process feels tiring or risky. Sellers who upload complete photo sets from the start – clear, multi‑angle, honest – see fewer repetitive questions and more messages like “When can I see it?” or “Can I reserve it?”. The difference is not luck; it is how much information your photos deliver before chat even starts.
🌶️ Spicy Tip: When in doubt, copy the structure of the best‑looking listings in your category – not their item, but their way of using light, angles and sequence.
Ready to Make Your Next Listing Look “Premium” Even with Just a Phone? 🌶️
Use Pickeenoo to post your improved photo sets where expats and locals across Thailand actively search for vehicles, property, electronics, furniture and services – then watch how clearer, more honest images bring better buyers, faster decisions and fewer awkward questions.
Browse and Post Photo-Optimised Listings on Pickeenoo Now
Once you know how to shoot fast, clean, trustworthy photos, every item in your home becomes easier to sell at a fair price.
Start here: see all current listings, notice which photos make you stop scrolling, and use this guide to bring your own ads up to that level – or higher.